How-To Guides
Everything you need to know about restaurant PR, reputation management, social media, and local SEO — written by people who do this every day for 150+ restaurants.
How to Write a Restaurant Press Release That Gets Read
Most press releases get ignored. This guide covers the exact format, headline structure, and story angles that make food journalists actually respond.
How to Pitch a Food Journalist (Without Getting Ghosted)
A pitch that lands has three things: a specific reporter, a specific story, and a reason why their readers care today. We break down every element.
How to Build a Restaurant Media Kit
A media kit is your restaurant's first impression with press. Here's what to include, how to format it, and what makes editors save it instead of deleting it.
How to Pitch Food Editors (And Actually Hear Back)
Food editors are swamped. Here's how to stand out, get past the inbox, and turn a cold pitch into a feature story.
Restaurant Community Engagement: The PR Strategy That Builds Lasting Loyalty
Restaurants that become neighborhood institutions earn press, loyalty, and word-of-mouth that no ad budget can buy. Here's how to build that presence.
The 90-Day Restaurant Grand Opening PR Timeline
Week-by-week breakdown of exactly what to do — from first media outreach to post-opening wrap-up — to maximize coverage and opening-week reservations.
How to Host a Successful Media Preview Dinner
A press preview is your chance to get journalists on your side before you open. Here's how to plan the guest list, manage the room, and follow up for coverage.
How to Use Influencers for a Restaurant Launch
The right influencer partnership can fill your launch night waitlist. This guide covers vetting, negotiating, and managing influencer events that convert to real foot traffic.
How to Respond to Negative Restaurant Reviews (Without Making It Worse)
A defensive response to a 1-star review can go viral for the wrong reasons. This guide gives you a framework for responding to every type of negative feedback professionally.
How to Get More Google Reviews for Your Restaurant
Google reviews directly affect your local SEO ranking and conversion rate. These are the proven tactics restaurants use to ethically grow their review count.
Restaurant Crisis Communications: A Step-by-Step Response Plan
Health inspection failure, food safety incident, social media firestorm — here's the exact communication playbook to protect your restaurant's reputation.
How to Take Restaurant Photos That Get Shared
You don't need a professional photographer for every post. These iPhone tips, lighting hacks, and composition rules help restaurant teams create shareable content on any budget.
How to Build a 30-Day Restaurant Content Calendar
Never scramble for a post idea again. This template-based system helps restaurants plan, batch, and schedule social content one month at a time.
How to Work With Local Food Bloggers (A Restaurant Owner's Guide)
Food bloggers have trusted audiences and long-ranking Google content. This guide covers how to reach out, what to offer, and how to build relationships that deliver results.
How to Rank #1 on Google for 'Restaurants Near Me'
Local SEO for restaurants comes down to five factors. This guide explains each one in plain English and gives you a prioritized action list you can start today.
How to Optimize Your Google Business Profile for Restaurants
Your Google Business Profile is often the first thing a diner sees. Here's how to optimize every section — photos, hours, posts, Q&A — to maximize impressions and clicks.
How to Build Local Links for Your Restaurant Website
Links from local news, community organizations, and food blogs are the highest-value SEO signal for restaurants. These are the outreach strategies that actually earn them.
Want a Strategy Built for Your Specific Situation?
Generic advice only goes so far. Our strategists review your restaurant's specific situation — your market, your competition, your goals — and give you a tailored action plan instead.